Important notes on short videos

Video marketing is the use of videos to market your brand, product or service. There are a ton of advantages to video marketing. Videos could help improve your search engine rank. It can increase your click-through rate and conversions. Using testimonial videos from customers, explainer videos, live video feature can boost your marketing campaign.

Did you know that 57 percent of online consumers are more likely to buy a product after watching an explainer/demo video of that product? Combining the power of visual and audio together shows retention rates for information that is both seen and heard.

Marketing a video has become even easier with youtube, televisions and other media. Your users can access these videos at any time of the day on the internet. You can convey your message through videos in the most cost-effective way.

Take advantage of videos as it allows you to directly appeal to the emotions of a user through music. The connection that you establish through a video is much more influential than reading an article about the product. So what are the different types of video that you can use

Demo Videos:

Demo means demonstration or demonstrative. As the name suggests, with these you can showcase your product or demonstrate the functioning of the same.

Branding videos:

Branding videos highlight your company’s vision, mission, or product and services. The aim of these is to build awareness of your company and attract your target audience.

Explainer Video:

Helps your audience understand better how your product or service can be useful to them. These videos mostly focus a buyer persona who is struggling with a problem, then provided with a solution after using your product/ service

Animation videos:

These videos can be used to explain topics that need strong visuals and easily understandable content. Services could utilize the potential of an animated video to help make sense of it better.

Testimonial Videos:

Users want services that will solve their problems. You can showcase this and build trust is by creating authentic testimonial video. These videos will help build loyalty, describing their challenges and how your company helped them.

We at visual connections take all of the hard work making you great  video content. First, make the right choices about what you want your video marketing campaign to look like and let us do the rest.

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